The Latino Leadership Council’s mission is to not only build the skills of community members, but also that of the agencies and organizations that serve them.


We do not duplicate services nor compete with organizations that provide services, but rather fill the service gaps faced by Latino communities and work collaboratively to support existing services or to make them more culturally proficient for the Latino communities.


We would like to let our supporters know that while we are taking safety precautions and have transitioned support-group activities to technology-based groups for now, our mobile Promotores are still in full force, conducting home visits and supporting clients in person when it is necessary and safe to do so.

Staff are busy ensuring that families have resources to address their fears and anxiety in this crisis, as well as supporting them in everyday situations that occurred before COVID-19. 


Promotores are conducting wellness calls and assessing needs so we can respond or request support from our partnership networks. 


If your agency or organization needs to make a secure online referral for a Latino/a family, please complete here or call Promotora Celina Salas at (916) 802-2260. 


For other organizational supports, feel free to contact Executive Director, Elisa Herrera at (530) 333-3283.

We have gathered some resources below:


Beginning March 12, 2020, every household will receive a letter in the mail regarding the 2020 Census.

Why is it important to fill out the census?


  • For every person not counted in Placer County, Placer County loses $1,000 per year for 10 years in Federal funding…. that’s $10,000 per person not counted for the next ten (10) years

  • The Census will determine how much funding Placer County will receive for schools, healthcare and hospitals, roads, low-income programs, wildfire protection equipment and so much more

  • The information provided is confidential. It cannot be used against you by anyone or any agency including law enforcement, the CIA, U. S. Immigration and Customs Enforcement (ICE), or Homeland Security. Confidentiality is protected by Title 13 of the U. S. Constitution

  • If you don’t fill out the Census, enumerators will be knocking on your door to get you to complete the census. So, if you don’t want to be bothered then it’s better to fill it out sooner than later


Be sure to include every person living in your household on April 1, 2020 whether they are family or not. Due to COVID-19, the deadline to complete the Census has been extended to SATURDAY, OCTOBER 31, 2020. This means more time to be counted, more time for our communities to get funding and more time for our communities to get the right political representation! The Census can be completed online at or by phone at 1-844-330-2020 (English) or 1-844-468-2020 (Spanish). Please share the following resources to encourage community members to complete their census:



The Latino Leadership Council has compiled three different Resource Directory Lists to share with partners and community members. These resources have been vetted by our Promotores to indicate whether services are offered in Spanish, if they are free or low-cost and if they accept Medi-Cal. The lists are separated into three categories: Medical, Support Services and Other. They are available for  PDF download below.


The Latino Leadership Council has developed a card, small enough to fit in any wallet or purse, that advises users, in Spanish, about their rights to a qualified medical interpreter. More importantly, the backside of the card requests, in English, for the user to be provided with a medical interpreter. This makes it easy for someone to just show the back of the card to a medical provider without the language barriers or stigma associated with asking for help.

If your organization or community could benefit from having these cards, please let us know, we’ll be happy to give you as many as you need to distribute to your community.

Latino Leadership Council Medical Interpreter Card


The Latino Leadership Council, working with Placer County, recently produced a fotonovela in English and Spanish that addresses some of the issues we often see with the families with whom we work. The fotonovela addresses problems at school, between spouses and between parents and kids. It also educates the reader about how promotoras and promotores can help with these issues and about resources available in the community.

Click on the links on the side to see the fotonovela in English or Spanish, or contact us to request hard copies to distribute in your community.

Latino Leadership Council Fotonovela in English
Latino Leadership Council Fotonovela in Spanish


The Latino Leadership Council’s Promotores are bilingual bicultural para-professional community members who work with diverse Latino families as cultural brokers to assist them to navigate systems, access resources, and provide advocacy, support, and linkages to their natural community supports as needed.

Promotores are a crucial bridge to helping systems understand cultural norms and the fears that prevent Latino families from disclosing information that may be necessary to treatment or support services. 

If you or someone you know needs support and help connecting to services, please call our office at (530) 320-5353. 


Latinos are the largest growing minority to own businesses, but a lack of access to funding and resources can hinder their businesses’ success. Often banks or other financial institutions have insufficient services to help Latinos, and only 12 percent receive bank loans from national banks.

In an effort to change this statistic, the experts at Bankrate compiled the best ways for Latinos to fund their business and overcome the funding gap. Here is a link to the guide so you can check it out:


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Below are some PDF's provided to us by PFLAG to help support LGBTQ+ Latino/a youth when coming out and also for friends and family to know how to support them as well.


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Mailing Address:

2945 Bell Road Suite 274, Auburn, CA 95603