Placer County's Group Lends Helping Hands to Latino Community
Updated: Nov 19, 2020
This story by Gold Country Media writer Nick Pecorara appeared in The Auburn Journal April 14, 2020.
“The Latino culture is all about extended family, and large gatherings. This pandemic has been a real challenge. Isolation is something we've been having to overcome for many years.”
~ Elisa Herrera, executive director at Latino Leadership Council
During the COVID-19 pandemic, which has cost countless people jobs and security, there is a local organization seeking to help some of the more “marginalized” demographics.
The Latino Leadership Council is a non-profit organization that exists to provide support for underprivileged members of the Latino community in the greater Placer County area.
The group’s efforts have been doubled in the community since the coronavirus hit, says Executive Director Elisa Herrera.
“The Latino culture is all about extended family, and large gatherings,” Herrera said. “This pandemic has been a real challenge. Isolation is something we've been having to overcome for many years.”
The LLC features 12 staff members called “Promotores” who stay connected with members of the Latino community and offer resources ranging from curbing gang violence to finding Spanish-speaking doctors, whether clients are documented or not.